Jarinpat (Pat Chaveesak) is a fashion, travel and lifestyle content creator based in Paris. Her signature: timeless elegance, couture dresses and cinematic storytelling filmed at Europe's most iconic addresses, from Saint-Tropez and Monaco to Santorini, Lake Como, London and Royal Ascot. She is the founder of the made-to-order womenswear label La Riviera, crafted in Paris. Her strength is a full chain rather than a list of skills: she designs the garment, produces the images from the shoot through to the final edit, and takes the result to an audience she built herself. The label is that chain proven end to end: she conceived the product, produced its images and sold it to an audience she had built.
Thai by origin, she is a trained fashion professional: she holds a Bachelor in Fashion Marketing from IFA Paris and worked as a graphic designer and fashion illustrator before building her audience. She is a regular on the Paris fashion and luxury circuit, covered by the French media Say Who.
Any other account claiming to be Jarinpat is not official.
| Metric | Value | Context |
|---|---|---|
| Followers | 947,500 | +42,000 in July 2026 ; +392,600 in 12 months (+71% vs 13.6% category average) |
| Monthly views | 81,000,000 (July 2026) | +115% vs June ; 81% from non-followers (discovery reach) |
| Record reel | 43,000,000+ views | "How people in St-Tropez react to my dress" ; +29,000 followers from one reel |
| Engagement rate | 3.4% to 4.2% (30 days) | Better than 70% of accounts this size ; peaks at 11.6% per post |
| Active audience | US 12.4%, France 11.8%, UK 8.3%, Italy 4.9% | 73% women, 56% aged 25-34, 91% adults |
| Audience interests | Fashion 90%, Beauty 80%, Luxury 64%, Travel 60% | Active-audience analysis |
| Sponsored performance | 104% paid engagement, 113% paid views | Sponsored content performs above organic average |
| Brand safety | 9/9 clean | No negative content categories detected |
| Consistency | 159 consecutive weeks published | 37 reels, 23 posts, 107 stories in July 2026 |
@jarinpat is also active on TikTok, where the audience is younger, more Asian and markedly more engaged than on Instagram. The two platforms do not overlap: together they cover Europe, North America and South-East Asia.
| Metric | Value | Context |
|---|---|---|
| Followers | 405,900 | Verified third-party audit (Modash), August 2026 |
| Average views per post | 124,200 | Verified third-party audit (Modash), August 2026 |
| Average likes | 14,200 | +25% over the period |
| Engagement rate | 9.35% | More than twice her Instagram rate, and above average for creators of this size |
| Saves & shares | 1,400 saves, 300 shares per post | Saving and sharing signal intent, not just passive viewing |
| Sponsored performance | 65.65% paid engagement, 82.59% paid views | Branded content holds its audience |
| Audience | 90% women ; 52% aged 18-24, 37% aged 25-34 | Younger than the Instagram audience |
| Top countries | Thailand 19.6%, US 7.0%, France 6.3%, Brazil 5.2%, Philippines 3.5% | Thailand leads here, where the US leads on Instagram |
| Languages | English 42.1%, Thai 13.3%, French 12.2%, Spanish 10.4% | Genuinely multilingual reach |
What a brand sees before reading a single figure: a consistent visual signature across every post, and view counts on each one. Screenshots taken from the live accounts on 2 August 2026, view counts as displayed natively by the platforms.



Several brands have published her by name on their own channels. MESHKI (verified, 4M followers), four times over eight months: What @jarinpat is wearing in Europe, @jarinpat in our PRESLEY dress. Karen Millen (verified, 1M followers): Postcard views in our blue sequin maxi @jarinpat. Pain de Sucre: That backdrop, that light, and the white Soya piece worn by the luminous Pat Chaveesak. Nookie: Angel @jarinpat wears our Renaissance Mini. Needle & Thread dedicated a named capsule to her, the CR25 X @JARINPAT lookbook. Selected collaborations also include Anantara Hotels (25 years campaign), Le Bristol Paris, Hotel Metropole Monaco, Rudsak, Fashion Nova and Royal Ascot appearances. Sponsored content historically performs above her organic baseline.
La Riviera is Jarinpat's own made-to-order womenswear label: each piece is crafted in Paris with Italian fabrics. For brands, this is a proven eye for product, fit and merchandising, and a native playground for capsule collections and co-branded drops.
Best known for her Mediterranean summers, she produces winter content to the same editorial standard: ski and resort stays in the Alps, from St. Moritz to Courchevel, evening events and alpine rail journeys. The full winter selection is in the media kit.
Independent, third-party sources covering Pat Chaveesak's work and her presence on the Paris fashion circuit:
Independent audience audits of @jarinpat are publicly available:
Full media kit (August 2026) : view online or download the PDF.
Beyond audience collaborations, she is available as campaign talent: she produces the images and you publish them on your own channels. Book @jarinpat as talent for your own brand and social media.
Rates and full analytics on request. Professional invoicing through SYNCORA (France).
Data sources: Instagram native analytics and third-party audience audits, July-August 2026. Press and coverage links verified online on 2 August 2026. Page updated 6 August 2026.